Lynda com - Online Marketing Fundamentals

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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.Setting clear goals and success metricsWorking with web analytics softwareSelecting a domain name and a web hostConducting social media marketingDeveloping an email marketing campaignReviewing online public relationsUnderstanding the difference between search engine marketing (SEM) and search engine optimization (SEO)Reviewing blogging and microbloggingLooking at online advertising with search, affiliates, email, and more

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