Lynda com - Online Marketing Fundamentals

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In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.Setting clear goals and success metricsWorking with web analytics softwareSelecting a domain name and a web hostConducting social media marketingDeveloping an email marketing campaignReviewing online public relationsUnderstanding the difference between search engine marketing (SEM) and search engine optimization (SEO)Reviewing blogging and microbloggingLooking at online advertising with search, affiliates, email, and more

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Lynda com - HTML5: File API in Depth

Lynda com - HTML5: File API in Depth
English | 191 Mb?Orignal Download Provider --> Freshwap.com
In this course, author Joe Marini demonstrates how to use the HTML5 File API to perform file-related operations from within a web page, including manipulating files, reading and accessing data within files, and retrieving information about files. The course also covers how to complete tasks that were previously only possible with native code, such as picture processing, file conversion, and content checking. Exercise files are included with the course.
Topics include:
Providing an overview of the File API interfacesUsing the File Input form elementWorking with multiple filesUsing drag and dropReading data as textUsing File API event handlersReading file slices
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Lynda com - Improving SEO Using Accessibility Techniques

In this course, Morten Rand-Hendriksen focuses on two elements of web development: accessibility and search engine optimization (SEO), demonstrating why they are important and how they work. The course also shows how good coding practices and modern web standards can make a site accessible and more visible to search engines and social networks. Exercise files are included with the course.

Topics include:
Understanding the benefits of accessibility and SEOEvaluating screen readers for Windows and MacInstalling browser development toolsComparing sites that are SEO-friendly and SEO-unfriendlyDefining a language for a pageCreating better semantic markup with HTML5Marking up images and links properlyCreating an accessible menu with an unordered list
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